Unit 7 Brands And Advertisements 大学英语 教程文件.ppt

;;Section I Listening and Conversation;Part I Leading in; 1. Pre-class Work; SPANISH Courses in School of Foreign Languages, Shenzhou University throughout year. All levels. Business language courses also offered. 4-week summer courses. No accommodation available. RMB ￥1000. Tel: Fax: E-mail: shenzhou@zhu.edu.cn ;Sample2;Part III Further Practice;1. Practicing and Furthering ;2. Completing ;3. Responding;The script for the dialogue ;Part IV Aptitude Test and Guidance ;1. Judge after you listen ;2. Respond after you listen ;3. Read after you listen ;4. Self-assessment and Teacher’s Guidance ;5. Assignment ;;Section II Reading Comprehension;Part I Leading in;Revision;2. Warming up for the new class ;Part II Comprehension and Practicing ;1. Checking and Explaining ;difficult words; Internal a. of or on the inside 内部的； 内在的 Teacher’s: We decide to have an internal investigation to find out the spy. Student’s: Distinct a. different in kind; separate 种类不同的； 分开的 Teacher’s: The two boys are twins, but they are distinct in personality. Student’s: Integrate v. combine sth in such a way that it becomes fully a part of sth else 融合；纳入 Teacher’s: As a newcomer, you should try to integrate into the new environment. Student’s: ;difficult sentences;(Para. 3) The only way a small retailer stays alive is by delivering an ultimate personal experience to the consumer . 小店能生存的唯一方式就是靠给顾客送来最直接感受到的人际关系的体验。 In this sentence, the subject compliment if this sentence is a prepositional phrase (is) by delivering…, and since by is a proposition, the verb deliver takes its V-ing form. Example: The reason for the rapid increase in the output is by introducing the modern assembly line from Japan. ;(Para. 6) On the other hand, if consumers are smart and are buying what the brand is rather than what the brand image is, that. Will make the brand less important . 另一方面，如果消费者聪明理智，确实只购买货真价实的品牌产品，而不是追逐徒有虚名的品牌形象，品牌就不会那末重要。 The verb are buying in the if-clause tak