7 - Intelligent apparel product cross-selling using radio frequency identification (RFID) technology for fashion retailing资料.pdf

7 Intelligent apparel product cross-selling using radio frequency identifi cation (RFID) technology for fashion retailing W. K. WONG and S. Y. S. LEUNG , The Hong Kong Polytechnic University, Hong Kong , Z. X. GUO , Sichuan University, China and Z. H. ZENG and P. Y. MOK , The Hong Kong Polytechnic University, Hong Kong DOI: 10.1533/9780857098115.159 Abstract: This chapter demonstrates how a combined use of radio frequency identifi cation (RFID) technologies and the Intelligent Product Cross- selling System (IPCS) can improve cross- and up- selling in the retail industry. In this study, two systems have been developed, namely the Smart Dressing System (SDS) enabled by RFID technologies, and the IPCS. The SDS demonstrates a research endeavour in which, unlike the previous studies which focused on transactional data, customers’ in- store data can be collected using RFID- enabled SDS. This data can therefore be used for promoting or cross- selling new products to the customers more effectively and effi ciently. The IPCS, integrating a rule- based expert system and a fuzzy screening technique, can handle the diffi culties of processing linguistic and categorical information. This means fashion designers can recommend appropriate fashion product items for cross- selling with greater ease. The proposed systems’ ability to improve selling strategies for the fashion retail industry will in turn help to increase their sales performance. Key words: information system, multi- criteria decision making, cross- selling, RFID, retailing, fuzzy logic