“广而绣之”项目简介 - Dell Social Innovation Challenge.docx

“广而绣之”项目简介广绣2006年被评为中国首批“非物质文化遗产”，但少为人知（79.73%（118/148）没了解过广绣），广绣工艺者更是寥寥无几！为了更好地弘扬和传承广绣，我们走访了梁秀玲、陆柳卿、黄洁明等广绣大师的工作坊，了解到广绣目前主要面临后继无人、知名度不高以及缺乏创新元素等问题！为此，我们从提高广绣的知名度和在广绣创作中加入创新元素出发，制定了以下路线：1、品牌路线；2、展览和比赛路线；3、小饰品路线；4、微电影及媒体宣传路线。初步成果：1、与上下、上海滩、东北虎等高端品牌进行了相关联系。2、建立了项目微博。3、举办了黄冬梅老师在红砖厂的双节展览。“Guang Er Xiu Zhi” Project introduction Canton Embroidery is rated as Chinas first batch of intangible cultural heritage in 2006, however, little people has ever known it. As shown in a survey, only 10.27% of people heard it before. Let alone the Canton Embroidery ?crafters.In order to develop and expand it, after our interviews with the canton embroidery masters, such as Xiulin Liang, Liuqing Lu, Jieming Huang and etc, we had found three main problems they are facing with: lacking innovation elements, popularity and heritors.According to those problems, we analyze its weak point and try to solve them by improving its popularity and adding innovative elements. Four routes are developed to contribute to this goal. The first one, promoting the cooperation between possible brands and masters. The Second one, holding exhibitions and competition. The third one, combining embroidery with trinkets. The fourth one, broadcasting it through micro films and media. Through our efforts, we had introduced masters to some high-end brands, such as Shang Xia, Shanghai Tang and NE·TIGER. Besides, we build a Sina Weibo named “华工ENACTUS广绣项目组” for project. What’s more, we held a exhibition for Dongmei Huang in Redtory. But this is only the beginning, we are holding a firm belief that : although our ability are limited, together we will make a different. “广而绣之”项目广绣2006年被录入中国首批“非物质文化遗产”，但了解的人很少，而从事广绣制作的手工艺者更是少而又少。为了弘扬和传承广绣，“广而绣之”项目组通过开展品牌路线、展览比赛路线和小饰品路线，并在在整个项目进程中通过微电影、微博、人人等宣传，提高了广绣工艺者的收入水平，并在广大青少年群体中宣传推广广绣。 “Guang Er Xiu Zhi” Project introduction Canton Embroidery is rated as Chinas first batch of intangible cultural heritage in 2006, however, little people has ever known