外文文献：在马来西亚制造业中小企业的技术扩散的重要性The importance of technology diffusion in Malaysian Manufacturing SMEs.pdfVIP

2011 3rd International Conference on Information and Financial Engineering IPEDR vol.12 (2011) © (2011) IACSIT Press, Singapore The importance of technology diffusion in Malaysian Manufacturing SMEs Murzidah Ahmad Murad 1 and John Douglas Thomson 2 1 Graduate School of Business and Law, RMIT University. GPO Box 2476 Melbourne, Victoria 3001 Australia. +(61 3) 9925 1684. murzidah.ahmadmurad@rmit.edu.au 2 Graduate School of Business and Law, RMIT University. GPO Box 2476 Melbourne, Victoria 3001 Australia. +(61 3) 9925 0108. doug.thomson@rmit.edu.au Abstract. This paper researches the importance of technology diffusion and adoption in Malaysian manufacturing SMEs. Semi structured interviews were conducted with the decision makers of four Malaysian manufacturing companies to get their insight into the topic. Their reasons for adopting or not adopting new technology into their business operations have been gained for further research purposes. Keywords: Technology diffusion, adoption, Malaysian manufacturing SMEs 1. Introduction This paper will discuss the importance of technology diffusion and adoption in Malaysian manufacturing SMEs. According to Bryne (2000) and Scott (1999), an organization will be at a competitive disadvantage if unable to sustain the technology diffusion process because it will not be able to adapt to the speed and instability caused by technological change. Recker, Goldsby Neck (2002) mention that the challenge for today’s business company is to develop capabilities that support adaptation to technological advancement and increased competition. Technology can be a powerful tool