Srveys调查研究中央大学资讯管理系.pptVIP

Surveys 調查研究 中央大學.資訊管理系 范錚強 mailto: ckfarn@.tw 2012.05 updated Learning Objectives Understand . . . The process for selecting the appropriate and optimal communication approach. Factors affect participation in communication studies. Sources of error in communication studies and how to minimize them. Major advantages and disadvantages of the three communication approaches. Why an organization might outsource a communication study. Dilemma for Surveys Data Collection Approach Selecting a Communication Data Collection Approach Communication Approach Strengths Versatility Efficiency Geographic