欧洲广告市场调查报告.doc

欧洲广告市场调查报告 @IABEU_Interact #Interact2014 IAB ?Europe ?Adex ?Benchmark ?2013 ? ? Daniel ?Knapp ? Director ?Adver=sing ?Research ?IHS ? @IABEU_Interact #Interact2014 ABOUT ?THE ?STUDY ? @IABEU_Interact #Interact2014 A ?meta-??‐analysis ?of ?online ?ad ?spend ?in ?Europe ? RATECARD ? Campaigns ?x ? Ratecard ? ? GROSS ? Revenue ?Billed ? NET ? Revenue ?Billed ? ? No ?Agency ? commissions ? @IABEU_Interact #Interact2014 Submissions ?from ?26 ?European ?countries ? ???? Austria ? ???? Belgium ? ???