策划提案从无到有创建品牌.docVIP

策划提案-从无到有创建品牌 selves. Eighty percent of the people interviewed believe that the “Left Bank Café” really exists in France, and that it will soon open a branch in Taiwan. One consumer said: “Does the Left Bank Café really exist? I prefer to believe in a world where it does.” 左岸咖啡的电视广告令人有一种愉快的孤独感，人们觉得左岸咖啡是享受。八成被访者相信有左岸咖啡馆，其中一位消费者说“宁愿相信有”。 The Brand Cont’d 品牌 Left Bank Café made US$ 4 million in the first year, and the brand continues to grow stronger. 左岸咖啡头一年卖了四百万美元，品牌继续 得到巩固。 1998 vs 1997 sales over first six months is +15% 1998年上半年营业额比1997年同期增加15% Better Questions 基本思考 What fa