DescriptionofVenture（三）.docVIP

Table of Contents Description of Venture 3 The Business 3 Startup Summary 3 Meal Periods 4 Mission of the Venture 4 Critical Success Factors 4 Products/Services 5 Layout 5 Employees 5 Industry Analysis 6 Future of the Industry 7 Marketing Sales 8 The Market 8 Market Trends and the Future 8 Market Research 9 Sales Forecasts 10 Marketing Objectives and Goals 11 Competition and Competitive Strategy 11 Pricing 12 Menu 12 Promotion 13 Operational Plan 14 Restaurant Equipment 14 Equipment needs 14 Layout 14 Hours of Operations 15 Production Plan 16 Modular design 16 Production Staff 16 Risk Assessment 17 External risks 17 Internal risks 18 Evaluation of management team 18 Marketing 19 Financial Risk 19 Production Operations 19 Exit Strategy 20 Financial Plan 21 conclusion 24 Description of Venture The Business “The Hooligans” is a sports theme based restaurant looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). This is an unexplored market since the majority of the cafes in Pakistan are either unaffordable or they do not provide an adequate facility where friends can hang out and enjoy their favorite sports action. The idea of a theme restaurant was proposed by one of the group members and later all four group members agreed to work on it as their business venture focusing on specific segments of the business. The restaurant is slated to start up its operations in the 2nd half of this year. The restaurant will start out as a LLC corporation, owned by its founders which are the 34 students of the class, and we are looking for a restaurant space of approximately 2,000 sq. ft. in Zamzama commercial area, Defence. Startup Summary This area is easily accessible, and public transportation is also available to get to this place. There are no parking and street lighting issues either. The management is seeking arou