《非你莫属》《非诚勿扰》并不是《非常完美》.docVIP

本科毕业论文 设计题目： 学生姓名： 学号： 专业： 指导教师： 学 院： 2012 年 月 摘 要 Abstract In recent years, with the development of the market economy,Chinastelevision industry also has achieved great development. In the present television industry competition under the background of the, the television in order to its own development, bend over backwards on the screen launched fierce competition. And in the least difficult points in the war, similar programs to form the program homogeneity situation, although this phenomenon was a lot of people severely criticized, but a similar program still continuously. This article from the must belong to you Chinese expert show several TV programs as the breakthrough point, in-depth analysis of the current situation of Chinese TV program form, and points out the main problems existing among them; In this foundation, proposed to establish suitable for Chinese TV media development level of TV program form innovation mechanism. Think that Chinas TV should be diversified development, in the content aspect to notice more high-quality goods meaning, such as topic aspect to unique and design dont make heart load, column packing should be delicate and unique and contracted atmosphere, in order to open up Chinas TV program form of creative ways. Key words: TV programs; Diversified development; Innovation mechanism; Program form; Column packing 目 录 摘 要 2 Abstract 3 目 录 4 引 言 5 一.真正意义上的电视节目 6 （一）电视及电视的发展史 6 （二） 电视节目概念界定 7 （二）电视节目分类及电视栏目详细定论 7 二．中国电视节目存在的问题及克隆 8 （一） 中国电视节目存在的问题 8 （二）克隆中开创自身特色 9 三.收视率和受众力度选择 11 （一）相约《非你莫属》，看畸形发展 11 （二）求职《非你莫属》，批判声从何而来 11 （三）电视节目娱乐化和同质化，挖掘新的亮点 12 四.电视节目的多元化发展 14 （一）内容注重精品意识：选题独特，设计别出心裁 14 （二）栏目主持彰显精品风格：符合栏目定位，有个人特色 14 （三）栏目包装精品化：精致独特，简约大气 15 五．社会在转型，电视节目的新形势 16 结语 17 致谢 18 参考文献 19 引 言 随着科学技术的发展进步与我国社会的经济发展，人们的精神需求不断提高，这直接影响到广播电视事业的发展。如今的电视行业竞争日益加剧,各个节目为了自己的生存都希望能发掘出与众不同的内容,类节