Webfirm and AdSlot Pty Ltd announce joint venture（一）.pdfVIP

Webfirm Group Limited 23 Union St, South Melbourne ABN: 70 001 287 510 Victoria 3250 Australia T: +61 (0) 3 8695 9199 ASX: WFM E: corporate@ F: +61 (0) 3 9696 0700 A S X A N N O U N C E M E N T / N E W S R E L E A S E 7 September, 2009 Manager Announcements Company Announcement Office Australian Stock Exchange By: eLodgement Page 1 of 3 Webfirm and AdSlot Pty Ltd announce joint venture 50:50 joint venture to further develop and commercialise AdSlot technology AdSlot platform to significantly change how advertising is bought and sold AdSlot technologies awarded US patent Webfirm Group Limited (ASX: WFM) today announced that its Webfirm Media division and AdSlot Pty Ltd (AdSlot) had entered into a new agreement to commercialise AdSlot technology. AdSlot and Webfirm will form a 50:50 joint venture to continue the development and commercial deployment of AdSlot’s platform, replacing their previous agreement regarding the AdSlot technology. AdSlot will grant the joint venture a perpetual royalty-free licence to its underlying technology and Webfirm will seed the new company with $1 million in cash. Subject to shareholder approval, Webfirm will also issue AdSlot shareholders with 12,500,000 Webfirm shares in exchange for 15 per cent of AdSlot’s shares. The issued Webfirm shares will be escrowed for 12 months from their date of issue. The joint venture supersedes and will deliver a stronger commercial outcome for both companies than the heads of agreement announced on 20 July, 2009. At that time, Webfirm Group signalled its intention to acquire a 20 per cent shareholding in AdSlot in return for $750,000 in cash and the issue of 12,500,000 Web