大学生网购调查分析研究.doc

LULIANG UNIVERSITY 毕业论文 题 目: 大学生网购的调查分析研究 系 别: 数学系 专业年级: 信息与计算科学本2012级 姓 名: 学 号: 指导教师: 2016年05月25日摘 要 随着经济的迅速发展,科技的不断进步,网络的日益壮大,在互联网带动电子商务发展的同时,新的购物方式层出不穷,上网人数大大增加.大学生作为对网络最敏感的人群,对网购这种行为接受得很快,而且有大量的闲暇时间可支配,但是由于互联网的虚拟性和公开性,使得网购的模式和传统购物模式不同,因此网购存在一些风险.进而,以吕梁学院在校本科生为调查对象,通过问卷调查的形式,从多个方面对大学生网购情况进行调查.首先,用Excel软件进行初步的数据处理,生成简单明了的图形,以便全面了解大学生网购的基本情况；其次,利用SPSS17.0统计分析软件对大学生网购的因素进行方差分析、相关性分析、回归分析和主成分分析；最后,针对网购出现的问题提出一些对策与建议,帮助大学生对网购行为有一个全面的深刻的认识,树立正确的网络消费观,减少网购的盲目性,从而使大学生在网购过程中更安全、更便捷. 关键词：网购现状；数据处理；统计分析 Abstract In recent years, with the rapid development of economy and network, the progress of science and technology, the new ways of shopping appear and people online increase greatly when the Internet drives the development of e-commerce. As the most sensitive group to the network, college students accept quickly about the online shopping and there are a lot of free time for them to arrange. However,because of its virtual and openness, Internet makes the online mode different from the traditional shopping mode and therefore, the online shopping has some risks.Though making questionnaires to college students of Lvliang university, we investigate their online shopping conditions from several aspects. First, we get simple graphics by processing the data with Excel software to fully understand the basic situation of college students online shopping;Then we use SPSS17.0 statistical analysis software to make correlation analysis, regression analysis and principal component analysis on the possible factors that may affect college students online shopping.In the end,focusing on the problems during the online shopping,we put forward some countermeasures and suggestions to help college students make a comprehensive understanding and establish the correct network consumptionto about their online shopping behaviors with reducing the blindness of online sho