新媒体时代下电视体育节目发展策略研究——以北京台体育频道为例-research on the development strategy of tv sports programs in the new media era - taking beijing tv sports channel as an example.docxVIP

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新媒体时代下电视体育节目发展策略研究——以北京台体育频道为例-research on the development strategy of tv sports programs in the new media era - taking beijing tv sports channel as an example.docx

新媒体时代下电视体育节目发展策略研究——以北京台体育频道为例-research on the development strategy of tv sports programs in the new media era - taking beijing tv sports channel as an example

useisstillrelativelylimited.(3)ThethreetypesofprogramsofBeijingTVsportschannelfacetheproblemsofresources,contentandproduction,technology,audience,humanresources,developmentofnewmediachannelsandsoon.(4)AimingatproblemswhichthreetypesofprogramsofBeijingTVsportschannelhave,thethesisputsforwardthedevelopmentstrategyfromtwomajorparts:theprogramitself,thenewmediainteractivechannelsandmarketing,andprovidessomereferencesforthedevelopmentoftraditionalsportsTVprograms.KeyWords:Newmedia;Sportsprograms;Developmentstrategy;BeijingTVstation论文随机验证编号：BT5202612362653VI目录1前言-3-1.1选题依据-3-2文献综述-3-2.1新媒体概念界定的研究现状-

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新媒体时代下电视体育节目发展策略研究——以北京台体育频道为例-research on the development strategy of tv sports programs in the new media era - taking beijing tv sports channel as an example.docxVIP