互联网颠覆大品牌 李宁海尔网络探险(一)（Internet subversion big brand Lining Haier network Adventure ）.docVIP

互联网颠覆大品牌 李宁海尔网络探险(一)（Internet subversion big brand Lining Haier network Adventure (1)） Planning / business review editorial called Chen Jianguang Hu Hao Chen Li Daibo Executive / Zhao Chen Ai Xie Kangli Chen Zhiqiang Wei Yao Hu Rong Zhang Shan Adams So, success takes up, loser who frustrated, lost in a nice hobble. In this regard, business review in an interview with Lining, Haier, Galanz, Angelo and other nearly 10 well-known enterprises, hope from their network exploration in search of big brand into the network channel is non success and business logic. Anxiety of touching the net The traditional channels to the overall performance of the strength of threatening, makes the brand facing the Internet hesitation - both looking forward to relying on e-commerce to push the world, a threat and dread physical channels. Text / Ji Pan, easy business company CEO For many big brands, the Internet has brought subversive power, it really makes them feel the worst era has arrived. As a representative of the new forces, Alibabas Ma issued this official Accusation: now on the Internet is the biggest opposition? Who is todays winner?. Because they can make 30%~40% profits through traditional channels, but after Taobao shock, only 10%~20%. I can say for sure that ten years later, traditional patents and brands will be hit by net goods. In the past ten or twenty years, the game manufacturers and channels have been in progress. In the traditional channel, we have the greatest ideal is the flat channel. Because the traditional channel level setting, manufacturers can not directly perceive the market terminal live, a lot of channel inventory problems arise therefrom. Then, the national direct retail Gome, Suning hypermarket came, manufacturers and channel operators after a game, and finally step back. Today, e-commerce is coming again. On the one hand, manufacturers seem to see the dawn of the ultimate flat channel; on the other hand, the traditional channels to the overall performanc