浅谈广告的图形创意（On Graphic Originality of advertisement）.docVIP

浅谈广告的图形创意（On Graphic Originality of advertisement） The general characteristics of the Han Shao / advertising art is art. In addition to the 7 practical functions, also has the aesthetic characteristics of the spiritual realm. With rich aesthetic connotation, advertising art like other art aesthetic value Ca-.2--, rely on the art of handling infectious advertising image, give a person with strong distinctive the resistance as people enjoy searching Xin mei. Therefore, the creation of modern advertising artistic conception emphasizes science, artistry and artistry. The core of advertisement lies in originality, and its charm lies in originality. Advertising creativity is an inspirational and highly skilled job. The correct grasp of the essence of advertising creativity, key operation procedures and skills, methods is to improve the artistic level of advertising creative work guarantee, but also advertising advertising market impact protection. Advertising art has the general characteristics of plastic arts, in addition to practical functions, it also has the aesthetic characteristics of the spiritual field, and has a rich aesthetic connotation. Advertising art is like other art has aesthetic value, it relies on after dealing with the art of emotive advertising image, giving a strong distinctive intriguing audio-visual enjoyment, therefore, the creation of modern advertising conception, emphasizing science, art and craft. This article talks about the Graphic Originality of modern advertisement. It refers to the graphic image of figure as the element of design, which is formed by certain form and regular change. Therefore, the packaging design has become increasingly prominent and eye-catching, while the prominent changes in text, in the packaging design of goods, is in a very important position. Packaging design, there are four basic elements, namely graphics, text, color, materials. In many designs, text is an indispensable component, even a considerable number of des