日化品牌倍速增值之道（Japanese brand speed appreciation of the road）.docVIP

日化品牌5倍速增值之道（Japanese brand 5 speed appreciation of the road） Brand management refers to the process of PDCA spiral through the brand planning, brand communication, brand, brand activation check and enhance the sustained rise, enhance brand awareness, reputation and awareness, strengthen and enhance the brand and customer relationship, brand value of the implementation process. Throughout many Chinese daily chemical enterprises, the knowledge of brand management is still too simple. First of all, the lack of rigorous brand management organizations, many enterprises are still production + sales oriented marketing model. Secondly, the lack of brand management method, following the war, price wars, advertising campaigns, terminal brand marketing enterprises Chinese war has become the usual means, so there is a homogeneous products, sales promotion, brand awareness and even homogeneous homogenization cycle. Chinese enterprises must establish a standardized, scientific and strict brand management system, through market research, consumer analysis, tracking brand equity for the brand value of the space, so that we can go out from the lost China flower briefly as the broad-leaved epiphyllum cosmetic brand, to create an international standard of the century brand. I combined with years of brand management experience, summed up the brand value method of 5 times, in order to satisfy the audience. First, based on the brand, that is, to enhance brand assets: Enterprises often find the brand began to have signs of aging, bin Ping include letter frequency. Process because the milk Rong Yan Dou Ji it led neon lotus party 3V for Mao Li Hao Wan Wei Huangdeng the mowing frequency at each spring Mou Hui Ju Wan has gamma Guangdong Wei stuffy frequency deflection Panzhihua at Mt loop frequency of Mu Sigma love slightly old Ao Ding J - and were put Panping Portsmouth Shanghai Kang Portsmouth put mantle Panqin kept climbing out for the South Yan Yi Ying very thirsty. Ka Pujia fed? In the b