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购买决定个阶段( stages of purchase decision).doc
购买决定8个阶段(8 stages of purchase decision)
First, eight psychological stages that customers must decide to purchase products:
The first stage: meet the stage (satisfied with everything, not found their own problems)
The second stage: the cognitive phase (find yourself having problems, but dont want to solve them. Man solves only big problems, not small ones
The third stage: the decision phase (decision to buy). The big problem, the catastrophic problem, the accumulation of small problems, determines that the customer develops from the cognitive stage to the decision phase, and the wound is expanded
The fourth stage: measuring the demand phase. Whats the most important thing for you to buy a cell phone, buy a house, find a girlfriend?
The fifth stage: the definition phase (how to measure the definition)
The sixth stage: evaluation phase (looking for different places, different companies to see, compare everywhere)
The seventh stage: customer selection stage. (choose to buy)
The eighth stage: regret stage. (think other is better.)
Customer satisfaction stage
Think of your life everywhere is perfect, is satisfied, without any defects, from customers who do not see him any need to sell products customer solutions is the sales problem there he wanted to find a solution to a problem
But the customer satisfaction in the stage, you can not find his needs, for example, in the sale of health care products, you need to find his health problems, the recruitment of staff, asked him how the work he said was very satisfied with the work now, you ask him to buy a computer, he said that the computer is now very good, also take several years dont want to buy.
In the stage of meet people, you cant sell anything to her, he must be made aware of the problem, and the problem is very serious, he may be determined, so at this stage you dont sell him anything, but to continue to explore the various existing problems in his heart, see he is not really in the meet the stage, at this stage, the c
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