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Tilburg University Do Loyalty Programs Enhance Behavioral Loyalty Leenheer, J.; Bijmolt, T.H.A.; van Heerde, H.J.; Smidts, A. Publication date: 2002 Link to publication Citation for published version (APA): Leenheer, J., Bijmolt, T. H. A., van Heerde, H. J., Smidts, A. (2002). Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects. (CentER Discussion Paper; Vol. 2002-65). Tilburg: Marketing. General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal Take down policy If you believe that this document breaches copyright, please contact us providing details, and we will remove access to the work immediately and investigate your claim. Download date: 07. mrt. 2016 No. 2002-65 DO LOYALTY PROGRAMS ENHANCE BEHAVIORAL LOYALTY? AN EMPIRICAL ANALYSIS ACCOUNTING FOR PROGRAM DESIGN AND COMPETITIVE EFFECTS By Jorna Leenheer, Tammo H.A. Bijmolt, Harald J. van Heerde, Ale Smidts July 2002 ISSN 0924-7815 Do Loyalty Programs Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Program Design and Competitive Effects Jorna Leenheer, Tammo H.A. Bij molt, Harald J. van Heerde, Ale Smidts May 28, 200