社会经济分析：跨国公司进入中国市场的模式（英语论文）.pdfVIP

Entry modes of multinational corporations into Chinas market: a socioeconomic analysis International Journal of Social Economics ; Bradford; 1999; Haishun Sun; Volume: 26 Issue: 5 Start Page: 642-660 ISSN: Subject Terms: Studies Market entry Multinational corporations Socioeconomic factors Classification Codes: 1200: Social policy 1130: Economic theory 9510: Multinational corporations 9179:Asia the Pacific Geographic Names: China Abstract: The economic boom and liberalization make China a new focus of international investments by multinational corporations (MNC). How to enter this huge market and what entry mode should be taken, remain inconclusive. This paper is a study of the entry modes of MNCs into China from socioeconomic perspectives. It provides a theoretical discussion and also an empirical investigation of MNCs entry modes in the Chinese particular institutional and business environments. It examines the impact of sociocultural differences, the technology intensity of investment projects and regional factors on MNCs entry mode choice. Full Text: Copyright MCB UP Limited (MCB) 1999 Haishun Sun: School of Economics, Deakin University, Burwood, Victoria, Australia 1. Introduction As the economy booms and trade liberalization progresses, China has become an important focus of international investment. Many multinational corporations (MNCs) increasingly target the large domestic market of China through direct foreign investment (DFI). However, for many intending MNCs, especially those from countries with cultural distance from China, questions of how to enter the Chinese market and how to choose entry modes st