戴尔电脑产品宣传策划方案.docxVIP

摘 要美国在二十世纪六十年代工业设计的最显著特点就是计算机产品的设计与更新换代，并由此引发了工业设计革命。在计算机领域，美国一直站在最前沿，引导或左右着计算机革命甚至网络时代，改变着人们传统的生活方式。1984年美国戴尔电脑公司成立，戴尔的商业模式是直销，即去除中间人直接向客户戴尔电脑今后的营销有所参考。AbstractOne of the most important features of American industrial designs is the computer product design and upgrading in 1960s. In the field of computer, the United States has always stood in the forefront, leading or controlling the computer revolution even in the network era, changing peoples traditional way of life. Dell Computer Corporation was created in 1984, with its unique rank among the global top computer sales rapidly .Taking Dell