网站大量收购独家精品文档,联系QQ:2885784924

Hospitality Marketing(英文版).ppt

  1. 1、本文档共36页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Popcorn’s Trends 1. Cashing out–return to small town values – Bed breakfasts, non-chain operations 2. Cocooning – “couch potatoes” take-out, delivery 3. Clanning – Associating with groups –neighborhood bars, coffee bars, cyber cafes 4. Down-aging – Hard Rock Café 5. Egonomics – unique products Popcorn’s Trends (cont.) 6. Fantasy Adventure – Mega-resorts, windjammer cruises, white water trips 7. Small indulgences – weekend trips, Hagen-Dazs ice cream 9. S.O.S. (Save our Society) – concern for the environment Popcorn’s Trends (cont.) 10. Being alive – Healthy food, exercise 11. Female think – those who focus on women being different from men - not inferior, not superior-just different LOHAS LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. Popcorn’s Trends (cont.) 10. Being alive – Healthy food, exercise 11. Female think – those who focus on women being different from men - not inferior, not superior-just different ????Please 1) identify major cultural trends affecting Chinese tourists and 2) choose two cultural trends among the major cultural trends identified and explain how they could influence the tourism industry in China. * * Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt. [1] [2] This paper was published in the Harvard Business Review * Management strategy Managing consistency: Standardizing system (delivery system, quality control etc.) Employee training * The Macroenvironment consists of the larger social forces that affect entire microenvironment * Every firm faces a broad range of competitors. No single competitive marketing strategy is best for all companies. Each firm must consider its size, and industry position in relation to that of its competitions. Large fi

文档评论(0)

lizhencai0920 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

版权声明书
用户编号:6100124015000001

1亿VIP精品文档

相关文档