中国传统文化对市场营销学教学的启示（Chinese traditional culture teaching of marketing）.docVIP

中国传统文化对市场营销学教学的启示（Chinese traditional culture teaching of marketing） The Enlightenment of Chinese traditional culture to the teaching of marketing Abstract: Chinese traditional culture is broad and profound, and has rich connotation. It is an arduous and glorious task to excavate the connotation of traditional culture and apply it in the teaching of various subjects. Chinese traditional culture contains a lot of modern management concepts, such as people-oriented concept and the concept of harmony, variety concept, the idea for each Chinese who are not familiar, but how to understand the marke