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做人做事你懂得(Be a man, do you know).doc
做人做事你懂得(Be a man, do you know)
Car sales and CRM in buyers market
Industry market status
According to the global CSM forecast, Chinas auto industry is moving towards the second largest car producer, and will release more than 5 million consumption potential in the next 3 years. In 2004, Chinese will become the fourth largest automobile producer, after only in the United States, Japan and Germany, this position by the year 2006 will become third, to 2008, automobile production will reach 6 million 300 thousand units, to 2013, China will become the second automobile manufacturer in the United States after the ball. Chinas national industry development and Reform Commission and other relevant departments issued China industry prosperity analysis report forecast, in 2003, Chinas domestic automobile production and marketing growth rate will still reach about 30%. According to expert analysis, the consumption potential can reach more than 5 million vehicles, which can make the car consumption in the next three to four years to maintain 20% to 30% growth rate.
With the growth of Chinas auto industry and the rising demand for car buying, many automobile manufacturers have been stimulated to invest in China and compete with each other in china. At present, only in the civil car market, there are more than 40 brands, more than 200 kinds of vehicles in the competition. With the continuous improvement of industrialization level, the phenomenon of automobile homogenization is serious. Thus, the following circumstances occur:
A, rapid growth, inventory pressure increased
B, Chibidaigou situation intensified
C, markup sales gradually disappear, vehicle competition more fully
D, the international giants gathered, the rise of national brands in the difficult
E, profit margins uneven, the overall industry profits showed a downward trend
F and auto consumption are changing from irrational to rational
Cars are becoming more and more difficult to sell, and the profit margins of cars are
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