H19Managing Prsonal ommniations(市场营销,科特勒,英文版).pptVIP

MARKETING MANAGEMENT12th edition Chapter Questions How can companies use integrated direct marketing for competitive advantage? How can companies do effective e-marketing? What decisions do companies face in designing a sales force? How do companies manage a sales force efficiently? How can salespeople improve selling, negotiating, and relationship marketing skills? Direct Marketing Direct Marketing Channels Catalogs Direct mail Telemarketing Web sites Email marketing Mobile devices Interactive TV Public Issues in Direct Marketing Irritation Unfairness Deception/fraud Invasion of privacy Co