Unit 11 Lesson 3刘玉玲PPT.pptVIP

Lesson 3 The Advertising Game;Key words:;Part I;American Women’s rights during World War II;classic advertisement about quitting smoking;Part 2;Part 3;Part 4;Part 5;Part 5;;Paragraph 1;2. Read the text and answer the following questions.;2) Why are modern techniques of design not enough for advertisements to be noticed in modern cities? ;3) What ideas do today’s advertisers use to make you notice their products?;4) What has the government done during the last decade?;Part III;to make the advertisements as 4. _________ attractive as possible. But people in modern cities are used to seeing high standards of 5. ______________. To be more attractive, modern advertisements must 6. __________ the highest standards of design with 7. ___________ linked to the products, like freedom, happiness, health and success. Nevertheless, repeating old ideas is not a successful;approach in many cases, and the top advertisers of today use 8. ___________ as well as new and unusual ideas to surprise people and make them forget that someone is trying to 9. __________ them something. However, not all advertising is about selling products and services for a profit. Some advertisements mainly aim to make 10. ___________ to society.;Part IV;d) contain e) plan of how money should be spent. f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live;Part V;2. They realise that it does not matter how attractive the idea linked with the product is — most people know that the main purpose of the advertisement is making customers spend money. [参考译文]他们意识到，与产品相关联的理念有多么吸引人并不重要——多数人知道广告的主要目的就是让消费者花钱。 [结构分析]这个句子由两个部分组成：主句They realise + that从句及破折号后的插入语。 主句的宾语从句(that从句)的主语it是一个形式主语，真正的主语是how attractive the idea linked with the product is。;Part VI;如： They will advertise their products on TV and newspapers. 他们将在电视和报纸上为他们的产品做广告。 They have attracted many customers and gained a lot of money by advertising. 他们通过做广告吸引了很多客户，挣了很多钱。 The company advertised for a new secreta