聚焦奥运思纬关于奥运的调研报告.pdf

Olympic Wrap Up: Chinese views on Beijing 2008 © 2008. Synovate Ltd. Synovate speaks with thousands of people in China a day. (Last year, we spoke with 1.2 million across 550 cities!) As soon as the Olympic flame was extinguished, we asked 500 urban Chinese about the great moments, heroes, sponsors and legacies of the Beijing 2008 Olympic Games. The interviews were completed online and in just seven hours and here’s what we found... © 2008. Synovate Ltd. Contents • Smiling Beijing service • Best sporting and non-sporting moments • Which other nations captured Chinese imaginations? • Gold medal sponsorship performances • Crowd-pleasing sports • Greatest Olympian of all time • Now what? Legacies... • Looking toward 2012 and beyond © 2008 Synovate Ltd. All rights reserved. The pictures used in this presentation are royalty-protected stock photos purchased especially for this purpose. To avoid liability, copying images for use in other presentations or marketing collateral is strictly discouraged. To find similar visuals, please visit stock photo libraries such as Corbis. © 2008. Synovate Ltd. Smiling service in Beijing Half of Beijing respondents say service vastly improved Overall do yo