新编商务信函.ppt

不可用 例11　So far as prices are concerned we prefer CF Hamburg to FOB Honking. It is understood the prices for the former are Usc 75.00 ，71.00 and 44.00 per kg. for these three qualities respectively. 模糊言语的语用功能 提高言语的表达效率 提高言语的表达准确度 增强言语表达的灵活性 增强言语表达的委婉性 注重礼貌 We are pleased to inform you that our business… We have pleasure in announcing that… We hope to be favored with your esteemed commands. We want to be favored with your valued orders. 一、语言发展动态的主要方向 We are sorry to have to complain of the quality of …… We regret to say that a part of the goods, indeed, nearly half , have lost a good deal of their quality by …… We shall be glad to have your explanation of this discrepancy in the quality … …… Kindly tell me what steps you are going to take in the way of compensation for the damage. Will you kindly tell me what steps you are going to take in the way of compensation for the damage? Would you (please) kindly tell me ……? 模糊语用（模糊言语） 在实施礼貌策略时，由于顾及到对方的面子（积极或消极），可以使用一些模糊言语。如指称性含糊的一个例子 Some of your referees have reported that during the 12 months some payments have made up to 1/2 months late. We understand that the lateness of the payment might have been exceptional, we shall hold back your order for 10 days while we await your reply. 在实施自我保护策略时，尤其是在商务活动中为了避免卷入纠纷，或最大限度的保护自己的利益，使用语用含糊既可以是争取有利形势的商务策略，又可以是建立信任、防范商务争议的有效策略。 You will of course treat this letter as strictly confidential. 在实施要约策略时，主要用于发盘。在发盘中，有具体报价，则为实盘，具有合同的法律性质，若无具体报价，则为虚盘，没有法律效率。为了防止自己的发盘在对方接受之前由于市场行情发生变化而遭受损失，可以有意识的使用一些语用含糊来使自己的报价变得不确定。 Thank you for your letter of 5th April, requesting for a further supply of our crockery, we are pleased to quote as follows: Teacups USD 500.00 per hundred CIF San Francisco Net. The above quotation is subject to our final confirmation. You are allowed a discount of 5% for items ordered in quantities of 500 or more. 但无论商务信函的语言如何发展，作为商务信函，其三个基本特征是不容忽视的：求实、审慎、委婉。 英语和美语在商务信函体例方面存在着一定的差异 一般来说，英国商务信函较为保守，而美国商务信函语言非常生气、有活力，格式也较为简便 当我们写信的对象是英国或其旧殖民地国家时，要使用标准式英语Queens English