Cultural Impacts on Businss Negotiations英语毕业论文.docx

Cultural Impacts on Business NegotiationsThe Definition of CultureFor the purposes of the study of international management, culture is acquired knowledge that people use to interpret experience and generate social behavior. Culture is the coherent, learned, shared view of a group of people about life’s concerns that ranks what is important, furnishes attitudes about what things are appreciate and dictates behavior.Hofstede, a scholar in cultural object, dean believes that culture includes four levels, the most exterior layer of known Symbols, such as clothing, language, buildings, etc., the human eye can easily see. The second layer is the Heroes, in a cultural force, it is largely representative of the hero where the culture of the national character. The third layer is Rituals; etiquette is to treat each culture unique representation of man and nature, such as the Chinese culture, the main location where the meal is very particular about the arrangements. The deepest layer refers to the Values, which is the culture in the most profound, the most difficult part to understand. Cultural differences in every aspect of culture, cross-cultural communication is also required on every aspect of culture.2. Cultural impacts on business negotiations2.1 Impact of Symbols on business negotiations (mainly focus on the impact of different languages)To begin with, the impact of Symbols is manifested on the language communicating process of negotiation. The differences are obvious, though the language behaviors negotiators used are provided with higher fitness. People on earth use more than 3000 languages. Because few of us can be good command of more than one language, problems of communication are bound to occur in international business communication. One reason for such differences is that languages are based on the concepts, experiences, and views and so on. Proper use of the language is a sensitive cultural issue. Americans tend to exchange task-related information in busin