手机APP营销式案例分析 毕业论文.docxVIP

毕业设计（论文）手机APP营销模式案例分析学院商学院专业电子商务年级班别2011级（1）班学号 4111000004学生姓名指导教师2014年4月18日摘要本文通过的文献总结、数据研究、案例分析的方法，分别阐述了APP营销发展的原因，总结了现今移动应用营销的模式，并分析其存在的优缺点，揭露了目前APP营销面临的困境，并通过总结已有论证和分析市场状况及趋势提出了相应的解决办法。关键词： APP营销，移动营销，广告推广，星巴克Abstract This article through the literature summary, data research, case analysis, respectively expounds the APP marketing development, summarizes the current mobile marketing mode, and analyzes its advantages and disadvantages, revealed the dilemma facing the APP marketing, and through summarizing the existing demonstration and analysis of market conditions and trends put for