分析京东融资偏好和资本结构.docxVIP

摘要在企业发展过程中，企业融资偏好问题，不仅会增加企业在金融市场中的融资风险，也会影响企业的健康发展。京东作为一家上市企业，融资过程，由于京东内部人员与外部人员之间存在信息断层，而这种信息不对称的现象也会造成边际成本，增加企业内源性融资与外源性融资的风险，产生融资偏好问题，不利于企业资本结构稳定。在本文研究中，将结合京东融资偏好和资本结构情况，分析当前融资偏好问题，并能够制定合理的对策，从债券融资机制、投资者筛选、优化资本结构、降低资金使用成本四个方面，优化优化调整京东资本结构，规避企业融资风险，以确保可以促进京东融资结构良性发展，发挥研究作用。关键词：京东；融资偏好；资本结构；企业融资Analysis of corporate financing preference and capital structure -- Taking Jingdong as an exampleAbstractIn the process of enterprise development, the problem of enterprise financing preference will not only increase the financing risk of the enterprise in the financial market, but also affect the healthy development of the enterprise. As a listed company, Jingdong is a listed company, financing process, due to the existence of information faults between the internal and external personnel of the Jingdong, and this asymmetric information will cause marginal cost, increase the risk of endogenous financing and foreign financing, and produce financing preference, which is not conducive to the stability of the enterprise capital structure. In this study, we will combine the financing preference and capital structure of Jingdong to analyze the current financing preference and make reasonable countermeasures. From four aspects, the bond financing mechanism, the investor screening, the optimization of capital structure, and the reduction of the cost of capital use, the optimization and adjustment of the Jingdong capital structure and evading enterprise financing. Risks should be ensured to promote the healthy development of the financing structure of Jingdong and play a research role.Key words: Jingdong; financing preference; capital structure; corporate finance目录摘要1Abstract2第1章 前言41.1选题背景、目的和意义41.2文献综述51.2.1国内研究动态51.2.2国外研究动态51.2.3文献评述61.3 研究方法、框架及创新性61.3.1研究方法与框架61.3.2本文创新性7第2章相关概念界定及研究基础82.1 融资偏好概念82.2资本结构概念82.3我国研究基础8第3章 分析京东融资偏好和资本结构93.1京东公司简介93.2京东融资偏好现状93.3京东资本结构11第4章 分析京东融资偏好与资本结构问题124.1债券融资机制不完善124.2投资环境质量问题124.3资本结构问题124.4资本运营职能低13第5章 制定京东融资偏好和资本结构优化对策135.1建立完善的债券融资机制135.