新视野大学英语-unit9.pptVIP

 Unit 9 Make Euro Disney More European Contents I. Pre-reading activities Can you name the characters? Identify the works Background information I. Pre-reading activities: name the characters MICKEY MOUSE, Walt Disneys most famous character, made his screen debut on November 18, 1928, as star of the first sound cartoon, “Steamboat Willie”. Besides being the personification of everything, Mickey Mouse became one of the most universal symbols of the Twentieth Century. I. Pre-reading activities: name the characters Donald Duck — one of the most popular of the Disney cartoon characters I. Pre-reading activities: name the characters I. Pre-reading activities: name the characters I. Pre-reading activities: identify the works Enjoy the Disney movie posters and tell the Chinese translations of the movie names. I. Pre-reading activities: identify the works Snow White and the Seven Dwarfs II. Text analysis: main idea and structure The case of Disney’s dress and appearance code provoked cultural issues on the newly-built theme park. French intellectuals viewed the Euro Disney as a painful clash of cultures; the French government was more concerned about its social effect; and the kids probably never noticed it. To make its Euro Disney a success, the Disney organization would build it into a pleasant blend of cultures; in other words, they would make it more European but characteristic of a basically American experience. II. Text analysis: main idea and structure II. Text analysis: main idea and structure II. Text analysis: main idea and structure—part I Specific details of the case: Does Mickey Mouse have a beard? Does this mean that French men seeking work with the Disney organization must shave off their moustaches too? A labor inspector took the Disney organization to court this week… Main topic: The case is an illustration of some of the delicate cultural issues the company faces as it ge