国际贸易中如何建立和控制销渠道毕业论文.docxVIP

肇 庆 学 院成教毕业论文题目：国际贸易中如何建立和控制营销渠道学生姓名：学号：系（院）：外语学院英语系专业：英语班级：指导教师姓名及职称：教授起止时间：201年月至201 年月SCHOOL OF FOREIGN LANGUAGES ZhaoqingUniversityDeclaration of Academic IntegrityI promise that the thesis contains no material which has been accepted for the award of any other degree or diploma in any institutes of higher learning and that, to the best of my knowledge and belief, the thesis contains no material previously published or written by another person, except when due reference is made in the text of the thesis. I understand that to do so would mean that I had committed plagiarism, and that it is my responsibility to be aware of the University’s regulations on plagiarism and their importance.Signed:Date: How to Establish and?Control the Marketing Channel?in International TradeAbstract：With the obtain of foreign-funded enterprises trade right and distribution rightafter?adding?WTO, the marketing channel?competition is more intense,?how to?establish the effective?controlof marketing channels?for enterprises in the?international trade?and expand market share?andhas?an important role?to enhance their own competitiveness.?This paper?briefly introduced?the classification?of marketing channel?in internationaltrade,?then?discussed?some?principles and methods for?enterprises to establish and?control the marketing channel?in international trade,in addition ,the?assessment of marketing?channels?in international trade?were described.Key words:marketing channel; establish; control; assessment目录前言--------------------------------------------11.国际营销渠道的构成和特点-----------------------------11.1国际营销渠道的构成------------------------------11.2国际营销渠道的特点------------------------------12.国际贸易中营销渠道的建立和控制-------------------22.1营销渠道的建立------------------------------22.2营销渠道的控制------------------------------33.国际贸易中营销渠道的评价------------------------4结论--------------------------------------------5参考文献--------------------------------------------6致谢--------------------------------------------7前言随着经济全球化的发展，越来越多的企