基于BSC理论的合肥百货公司竞争力评体系研究.docVIP

内容摘要 零售业在促进国民经济增长、创造就业岗位，连接生产与消费方面具有重要的作用，堪称一个国家产业体系的血脉。中国改革开放之后的市场经济，淘汰了许多效率低下的国有零售业公司；中国加入世界贸易组织之后，淘汰了许多缺乏竞争力的民族企业。以合肥百货为对象，以BSC理论为基础，研究其竞争力评价体系，对于整个产业都具有一定的借鉴意义。 本文以BSC理论和竞争力理论为基础，通过理论阐述奠定了构建合肥百货竞争力评价体系的理论基础，并结合零售业以及合肥百货的自身特点，确定了评价指标；然后运用层次分析法与权值因子判断表法计算了合肥百货竞争力评价爱体系的一级指标与二级指标，然后通过了一致性检验与信度、效度检验，然后运用该工具测量了合肥百货的竞争力水平，并提出了一系列对策建议。 流通是市场经济的火车头，而零售业义是商品流通的最终环节，是消费拉动经济增长的着力点在社会经济生活当中正在发挥越来越大的作用The retail industry in promoting economic growth, creating jobs, and plays an important role between production and consumption, is a national industrial system. After the reform and opening up Chinese market economy, companies owned retail out many inefficient; China after accession to the world trade organization, eliminated many lack of competitiveness of the national enterprises. In order to Hefei Department store as the object, based on the theory of BSC, study the competitiveness evaluation system, all have certain reference significance for the whole industry. This paper is based on the BSC theory and competitiveness theory, the theory laid the theoretical foundation to construct the evaluation system of Hefei Department Store competitiveness, combined with the retail and Hefei Departments own characteristics, to determine the evaluation index; and then using the method of analytic hierarchy process and the weight factor judgment method to evaluate the competitiveness of Hefei Department Store table love system level indicators and two level index is calculated, and then through the consistency test and reliability test, validity. Circulation is the locomotive of the market economy, the retail industry is the final link of circulation of commodities, is the focus of consumption to promote economic growth, retail industry is playing more and more important role in social and economic life. In order to Hefei Department Store competitiveness evaluation system for reference, for the analysis of competitive situation, Chinas retail industry, and even the competitiveness level