毕业论文绍纺织分析.docVIP

完成日期： 2012年5月3日  绍兴纺织业国际竞争力提升策略研究 摘要：改革开放三十多年来，绍兴凭借特有的多元文化优势和良好的历史机遇、政策气候，从一个资源小市发展成为较具综合实力的经济强市，从一个江南小城发展成为独具水乡风情的魅力城市，成为浙江省乃至全国经济增长最快、最活跃的地区之一。纺织业是绍兴的传统产业，更是绍兴的第一大产业，在全市的经济中具有举足轻重的地位，对全市的经济发展、出口创汇和劳动力就业起到不可替代的作用。然而，近年来，纺织品出口一再遭遇国外反倾销、技术贸易壁垒升级的困扰，同时受人民币升值、国际市场竞争加剧等影响，绍兴纺织业的比较优势正在逐步减弱，纺织业正面临着严峻的考验。本文将通过收集、整理绍兴纺织业近况的资料，对其在国际市场上的优势与劣势进行深度的剖析，针对其竞争力不足的原因，提出相应的策略，使绍兴纺织业能在国内与国际市场上屹立不倒。 关键词：绍兴；纺织业；国际竞争力；提升 Abstract：reform and opening up to more than 30 years ,shaoxing,relying on a unique multi-cultural trends,,with a good historical opportunity and the policy climate,has developed into a copprehensive strength of the economic powerhouse from a small city and a unique rivers and lakeaatyle charm city from a southern town. And whats more, now, shaoxiang is one of the regions which has the fastest growing and the most activeness in province and even the whole country.textile industry is the traditional industries of shaoxing, also it is the first major industry in shaoxing. It plays a decisive role in the economic of the city and an irreplaceable role in the citys economic development, export and labor employment. However, in recent years, shaoxing textile industry is gradually weakened because of the foreign anti-dumping, upgrade technical barries and the appreciation of the renminbi, the international market competition. the textile industry is facing a severe test. This article will deeply analysis the strength and weaknesses of shaoxing textile industry in the international market through the collection of its recent data and put forward the strategy of response in view of its competitive power shortage, so that the shaoxing taxtile industry can stand firm in the domestic and international market. Keywords: shaoxing; textile Industry;international competitive capacity;rise  目 录 一、 引言 4 二、 绍兴纺织业的基本状况 4 三、 绍兴纺织业竞争力不足的原因剖析 7 （一） 内部原因 7 1. 质量问题 7 2. 产品结构不合理 8 3. 缺乏自主创新能力 8 4. 产业链合度不高 8 5. 专业人才资源短缺 8 （二） 外部原因 9 1. 原材料上涨，生产成本