goeuope通往欧洲.pptVIP

? Version: 4 / May 2007 Go Europe 通往欧洲！ Hangzhou 杭州 Europe is different 欧洲的不同之处 The opportunity at a glance 商机一览 Success factors for sales in Europe 打入欧洲市场的成功因素 Optimal location for an engagement in Europe 切入欧洲市场的最佳地点 First steps to setup sales channels in Europe 构建欧洲销售渠道的第一步 Implementation of local entity in Europe 创建欧洲当地经济实体 Identification of partners or human resources in Europe 寻找在欧洲的合作伙伴或人力资源 Order processing of delivery business to Europe 产品销往欧洲的操作流程 Tariffs and others barriers for ex-EU suppliers 针对非欧盟供应商的关税及其他贸易壁垒 What Cisema can offer 凯思公司可以提供什么 We are strategic partner of HSTA 凯思公司是杭州科学与技术协会的战略合作伙伴 Go Europe 通往欧洲 Dipl. Ing. Stefan Fischer Managing Director Cisema GmbH Tel. +49 (0) 89Fax +49 (0) 89info@cisema.de www.cisema.de USA and Europe are different! Success in US means not it will become easy in Europe: 美国和欧洲并不相同！在美国取得商业成功，并不意味着在欧洲也将同样容易。 Bureaucracy – 政府机构 Currency – 货币 Languages – 语言 Employment – 职业 Education – 教育 Work time – 工作时间 Tax – 税收 Social security systems – 社会保障制度 Role of unions – 工会的作用 Sports – 运动 Food – 食品 Business is local. It is impossible to copy success from one to another rim. 商业具有较强的地方性。我们不能简单地将一个地方的成功复制到另一个地方。 Europe is different 欧洲的不同之处 European cultural dimensions 欧洲的文化深度 Although business has become international, cultural characteristics still influence the ways of thought and action of European as well as of Chinese businessmen. 尽管商业运营已经走向国际化，但是我们不能忽视，各自文化的特点仍旧强烈影响着欧洲和中国商人的思维方式和行动。 These different ways of doing business can be attributed to differences in the historical and cultural development of both Europe and China. 这些经商方式的不同，可以归因于欧洲和中国之间历史文化发展轨迹的不同。 Marketers should take into consideration the culture of each market and position their products in an appropriate manner. 营销人员应该考虑到每个市场的文化背景，并采用适当的方式定位其产品。 There are differences in perception with reg