管理英语0910期末考试A卷1.docVIP

广东外语外贸大学 英语教育学院 《管理英语》2009--10学年度第一学期期末考试试题A卷 考核对象：管理学院07 级 考试时间：120分钟 姓名：__________ 学号：______________ 班级：______________ 成绩：_________ I. Fill in the blanks with words in proper forms. (15%) 1. The company seems to have a bad performance due to some structural problems; hence a __restructuring___________ is highly needed in order to make it work more effectively. 2. The UK retail food market is highly __saturate_______, so their only real prospect of growth is either to enter foreign markets or diversify into new markets at home. 3. This retail chain store has quite low a customer retention rate comparing with other big stores, therefore what measures can be taken to ensure customer _loyalty______ is an issue listed on top of its agenda. 4. Without information, a manager will not know what customers want, how much ______inventory___ is in stock and when more products should be produced and shipped. 5. Since the order has declined recently, I suggest we launch an advertising __campaign______ once more to boost the sales. 6. The governments revenue is made up chiefly of the money we pay in taxes. 7. Richard committed a mistake which led to the total failure of this huge project. Consequentially, the whole team believes that his penalty is well deserved. 8. It is imperative to set up a sophisticated performance incentive system, so as to improve the working capability for employees continually. 9. Companies need to know whether their authorized staff who interview candidates for jobs really know what kind of person they want to hire. These negotiations will aim to reimburse compensation for all investors regardless whether their series is a total loss or not. 11. The company will dishonor the advertisement expenses for the advertising agent. 12. Our company is constructed by a transnational corporation to be its exclusive business delegate in China. 13. The range of products will grow so that we