罗莱家纺市场拓策略研究.docxVIP

罗莱家纺市场开拓策略研究摘要近年来，随着我国国民经济的快速发展，人们的可支配收入已经大大提高，人们的生活质量也得到了很大的提高，尤其是国内消费市场对家用纺织品的消费需求大。一般来说，中国纺织工业在过去一段时间已经有了跨越式的发展，但随着国外成熟市场的发展，中国纺织工业可以说只有在品牌发展的早期阶段。一方面，消费者现在对产品质量，风格和风格的要求越来越高;另一方面，国内纺织行业竞争也在增长。如何在这样的背景下生存并取得良好的发展已经是国内纺织行业面临的共同问题，营销渠道，这可以说是影响纺织工业发展的关键要素之一，已成为纺织企业竞争占领重要的“领域”。在本文中，对罗莱家纺市场的市场开发战略的研究进行了讨论。首先，描述市场开发的相关定义，然后对公司的基本概要进行，然后在一定程度上分析当前罗莱家纺市场的问题。该问题提出了措施和对策，具有一定的参考意义。关键词：罗莱家纺，市场定位，市场开拓，营销渠道AbstractIn recent years, with the rapid development of Chinas national economy, peoples disposable income has been greatly improved, peoples quality of life has also been greatly improved, followed by the domestic consumer market demand for home textiles. In general, Chinas textile industry in the past period of time has developed a leap-forward development, but with the development of foreign mature markets, Chinas textile industry can be said that only in the early stages of brand development. On the one hand, consumers are now on the product quality, style and style requirements are increasingly high; the other hand, the domestic textile industry competition is also growing. How to survive and achieve good development in this background is already a common problem faced by the domestic textile industry, marketing channels, which can be said to affect the development of the textile industry is one of the key elements of textile enterprises has become an important competition in the field The In this paper, the research on the market development strategy of the Luo Lai textile market is discussed. First, describe the relevant definition of market development, and then the basic outline of the company, and then to a certain extent, the current analysis of the market romance textile market. The problem put forward the measures and countermeasures, has a certain reference significance.Keywords: Carolina textile, market positioning, market development, marketing channels目录摘要1Abstract1前言5一、相关概念回顾6（一）市场开拓6（二）市场开拓策略6二、罗莱家纺公司简介7(一)罗莱家纺简介7（二）罗莱家纺发展历程7（三）罗莱家纺企业现状8三、罗莱家纺市场开拓现状9（一）市场细