外文翻译通过政府角色转变加快中国旅游营销电子商务化.docVIP

河北科技师范学院 本科毕业设计外文翻译 Expediting Chinese Tourism Marketing in Electronic Business by Transforming Governmental Roles 院（系、部）名 称 ： 工商管理学院 专 业 名 称：信息管理与信息系统 学 生 姓 名：马建彪 学 生 学 号：0811080213 指 导 教 师：刘淑霞 2012 年 5 月 18 日 河北科技师范学院教务处制 Expediting Chinese Tourism Marketing in Electronic Business by Transforming Governmental Roles Abstract: In less than 20 years, the tourism has become Chinese new economic growth point, which powerfully promoted Chinese economic boom and social development．China is gaining importance in the international tourism market for its historical and cultural atveness as a destination．However, as a extremely promising service industry, Chinese tourism is confronted with many difficult problems． government is one of the main bodies which involved in the tourism．study sheds more light on the governmental roles in tourism marketing based on E-business．stly, the paper analyses the characteristics of tourism in China and the existing problems．Secondly, we the level of current tourism marketing and discuss the principal barriers of implementation of E-business from an organizational and technical point of view respectively．Then we explored the governmental roles in electronic business．At last, conclusions are drawn．Keywords : E-Business, Tourism marketing, Governmental roles, Public Administration 1 Introduction With the explosive growth of the Internet and Internet applications, the World Wide Web has captured the position to be the major enabler of building global information center．For the tourism, there is no surprise that Internet has become a new media to deliver first hand information about services or products to the customers around the world. The development of electronic Business (E-Business) has led to great changes in the tourism around the world. In less than 20 years, the tourism has become Chinese new economy growth point , which powerfully promoted Chinese economic boom