有效率物流配送.pptVIP

有效率的物流配送 連續補貨系統案例-寶僑家品 主題 ECR是什麼 為什麼需要ECR ECR的組成 ECR組織及工作流程改變 CRP 是什麼 CRP的基本要求 CRP的基本概念 CRP的實例與心得 1990 年代 一個劇烈變革的年代. 精明的消費者要求:給我更高價值的產品! 其餘免談. 面臨一個數量較少卻更強大的競爭對手環伺的競爭環境 零售商必需透過提高效率,技術能力,將節省的成本 回饋給消費者(更低廉的售價)來建立消費者忠誠 才能創造利潤 零售商需建立與供應商之間的夥伴關係,以滿足消 費者需求 下列兩大主題是零售商必需尋求解決的: 供給面 - 效率化的供應鏈 (補貨,產品組合) 需求面 - 效率化的商品化(產品組合, 促銷活動,新品上市) Operating Efficiency in Alternate Channels Creates Issues for Smaller Outlets ECR is an industry strategy in which distributors and suppliers work together to deliver better consumer value. WORLWIDE SUPPLY CHAIN INEFFICIENCIES Where are the Costs ? As Manufacturers Are Getting MORE…….. Future Vision: 1. Store’s send POS data to their HQ (EDI)  Practical Approach to using ECR to improve Inventory, time and Cost Think of all the things we do to confuse our customers and consumers... We can maximize the supply side benefits of ECR, by creating a transparent demand environment A Real Life Example Creating a Transparent Purchasing Environment for our Customers and Our Consumers Brand A (names and amounts changed to protect the innocent) Allowances deployed as short term case deals 20% non-promoted 20% promoted at $2.00 per case 60% Promoted at $6.00 per case Truth was, my budget set at $4.00 per case System was set up to insure we never overspent the budget , and we never did !!! So here was the situation... I’m trying to spend $4.00 per case to grow the brand, and I’m not spending it efficiently. My Sales people and our Customers are fighting over forward buy and % on deal Our customers inventories are going up with forward buy product And our plant is either running overtime or they’re washing the floors And the business is really going nowhere SO ... Value Pricing... Step 1- Create a transparent purchase environment for our customers. We let folks know how our allowances work Eliminating short term case deals Step 2 - Create a transparent purchase environment for our consumers. Narrow the spread between regular a