关系营销和微商的兴起外文文献翻译 2017.doc

文献出处Karl F. The spring up of relationship marketing and Wechat business [J]. Journal of Services Marketing, 2017, 1(5): 16-27. 原文 The spring up of relationship marketing and Wechat business Karl Ford Abstract Wechat business is built on Wechat development, but also with the origin of the name Wechat there is a close relationship. Wechat business is a kind of socialization of mobile electronic business model, business and using this model to the sale of goods can be enterprises, can also is a person. Now, the main Wechat business is divided into two kinds, one is based on Wechat public B2C Wechat business, it is to set up shop in Wechat friends circle of C2C Wechat business. In general, companies tend to adopt B2C sales, people tend to use items are C2C mode of sales. At the same time, companies often use some promotions to attract Wechat users by scanning QR code methods such as adding enterprise public accounts, using public account send information, merchandise sales. Key words: Wechat business; Relationship marketing; Legal institution 1 Introduction The so-called Wechat business, namely enterprise or individual based on the new type electric business social media to open a shop, there are two major types of size based on Wechat public Wechat business become B2C Wechat business;Based on the circle of friends set up shop in C2C Wechat business, more mass is known as the second the C2C Wechat business, also is the fundamental point of our discussion. Wechat business based on Wechat connect all ability, realizes the social sharing, acquaintances recommended and circle of friends show, they will be combined with the Internet, in the traditional way there is no regional restrictions, and mobility to achieve the sales channels for new breakthroughs in small individual behavior. In a nutshell, Wechat business is the resource integration. As is known to all, electricity, Shang dynasty in the pursuit of product, as long as the product is good enough, the price is a