chaptertw Making Travel Arrangements 《会展英语》课件.pptVIP

Chapter Two Making Travel Arrangements Learning Points I. Focus Reading: Get the Most Out of Trade Shows II. Situational Dialogues Dialogue A: Shipping Exhibits Dialogue B: Talking about the Schedule III. Practical Writing: Reservation Form IV. Extended Reading Shipping and Move-in Directions: Look at the picture below and read the four statements related to the photograph, then choose the statement that best describes the photograph, and then answer the question followed. The man and the woman are ______ A. waiting for a ship B. waiting for a bus C. waiting for a plane D. waiting for a train The ways of traveling include_________ Possible answer: Travelling by bus, travelling by train, travelling by plane, travelling by ship, travelling by car, travelling on foot, etc. Get the Most Out of Trade Shows Trade shows can be an incredibly effective promotion and sales tool for small businesses. Heres how to get the best return on investment from any trade shows your small business exhibits at. You can have more than one goal, of course, but the point is that you need to be clear about what your participation in trade shows is going to achieve. 2) Research trade shows. You need to choose the trade shows that will give your business the best return on investment in terms of your goals. You want to choose trade shows that best target the audience that you want to reach, and best suit your participation goals. Find out what the particular trade shows objectives are, and investigate and evaluate the trade shows audience. 3) Once youve chosen particular trade shows, plan your budget and book your space. Find out everything you can about your space, including where it is on the floor, what kind of other trade show displays will be around it, whether its a high traffic or low traffic area, and the physical conditions of your trade show display space, such as lighting. 4) Plan your trade show displays in terms of your audience. Who is it that youre ta