国际商务的环境chapter 11 Global change and challenges of IBE.pptVIP

Chapter 11 Global Change and Challenges of the International Environment Learning objectives To examine how traditional attitudes toward trade and investment policies are changing To survey the vast opportunities for trade offered by emerging market economies To understand the role of multinational firms in the changing global environment To gain insight into the information systems To understand the meaning of globalization Text: Global Environment of International Business Three major changes have occurred over time in the global policy environment: a reduction of domestic policy influence, a weakening of traditional international institutions, and a sharpening of the conflict between industrialized and developing nations. Reduction of domestic policy influences The effects of growing global influences on a domestic economy have been significant. Decisions that were once clearly in the domestic purview now have to be revised due to influences from abroad. At the same time, the clash between the fixed geography of nations and the nonterritorial nature of many of today’s problems and solutions continues to escalate. Weakening international institutions The intense links among nations and the new economic environment resulting from new market entrants and the encounter of different economic systems are weakening the traditional international institutions and are therefore affecting their roles. The formation of the WTO has provided the former GATT with new impetus. Sharpening of the conflict between industrialized and developing nations In the 1960s and 1970s it was hoped that the developmental gap between industrialized nations and many countries in the less-developed world could gradually be closed. International business challenges and opportunities The pressure of change also presents vast opportunities for the expansion of international business activities. Nevertheless, many international business opportunities exist. The role of the multinational fir