广告分析 英文版.docxVIP

Analysis of Advertisements from AsiaGroup Members:Agathe Le GranvaletKim GahyunMuhammad Temur AslamTian GeIntroduction:We are the Asia group and we presented the following four ads.AppleBlendyGoogleNaverA brief introduction of the ads is given below.Apple:Apple is an American?multinational?technology company?headquartered in?Cupertino,?California, that designs, develops, and sells?consumer electronics,?computer software, and online services. Its?hardwareproducts are the?iPhone?smartphone, the?iPad?tablet computer, the?Mac?personal computer, the?iPodportable media player, and the?Apple Watch?smartwatch.?This ad is not just introducing one product only, but combine many product into a story let people to know it. The aim of this ad is to let people know more about the product and inspire the common emotion of Chinese people.Blendy Milk Coffee:Blendy is a well-known coffee brand in Japan and throughout its campaigns has always used humor to attract its potential consumers. In this ad about milk coffee, Blendy takes it up one level and creates a story about the training and selection of their fine cows by using humans. The end of the plot is unexpected and that is what creates buzz.Google (/watch?v=gHGDN9-oFJE):The Ad was made by Google India in 2013 and was very popular both in India and Pakistan. It is based on the historical events of 1947 in which the two countries of Pakistan and India were formed. Two friends were separated during the partition. Now they are old and had no contact with each other since the partition. Their Grandchildren find and reunite them. In short google reunites two friends, in the video we can see many different services of google being used such as google search, weather etc.The main ad was released on YouTube two days before its debut on TV. This ad was then followed by four different ads set in similar theme. These ads were more product focused then the main ad.Naver:Naver is the biggest search engine in Korea, and it is used by most of