广播电视--电视策划知识点--手机版(Radio and television - TV planning knowledge point - mobile version).doc
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广播电视--电视策划知识点--手机版(Radio and television - TV planning knowledge point - mobile version).doc
广播电视--电视策划知识点--手机版(Radio and television - TV planning knowledge point - mobile version)
Radio and television - TV planning knowledge -- mobile phone version of the.Txt19 Ming can be understood as two moon sits in the sky, mutual care, mutual light, are indispensable, the Everfount light is connected to each other and bridge the link! This long journey filled with many bleak lonely, no friends who are living in the dark, and no friends who are the orphans. TV planning
The director of photography (director) (photographic) (recording) audio recording (phonogenic) broadcast (live program) clip (clipping) (production) film producer (producer) electronic news gathering (ENC) electronic field production (EFP) electronic studio production (ESP) animation (animation) camera (blocking) photography station (camera script) (cue dots) instruction point visual instruction montage (cues) (montage) (rough cut) rough cut fine cut (fine cut)
Chapter 1 Types and columns of TV programs
First, the types of TV programs
1, program type
2, the definition of TV program
Two, TV column
1, column
2, producer: 4 conditions
Three, changes in the spread of trends
Public - divided, minority
Broadcast - narrow seeding
Program type - column - channel specialization - TV industry
The second chapter is the definition of planning and TV planning
A plan, sketch, meaning
1, the development of planning:
The concept of modern planning originated in the field of public relations
In the 50-60 twentieth Century, the concept was presented and used
2, attributes:
Utilitarian
Competitiveness
Pertinence
The activity of establishing an institutions goals and expectations and directing them to achieve it
Functional planning provides the key to solving problems and provides solutions to the problem
3, the concept said:
In advance, behavioral planning is the preparation process for future actions, and is the preparation process in advance
The thinking process says planning is the rational thinking of the planners fut
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