Increasing Survey Respnse Rates提高调查的回应率.pptVIP

Increasing Survey Response Rates Shannon Marquardson Aaron Janmohamed Derek Larson Jay Leno Let’s learn from the best! General Survey Tips Tell them how long it will take at the beginning Use clear, concise, non-vague questions Have explicit instructions Be sure to group question types Establish legitimacy Official looking Research purposes (“I’m a student…”) Don’t get too personal with the questions Three Major Factors The rate of return will depend on three major factors: how important the survey is to the people who receive it; how well the survey has been designed; and how long it is. Inducement Questions A question which elicits an emotional response and is likely to peak the interest of prospective respondents Use an inducement question at the beginning to draw them in! Examples – Inducement Questions Should Britney Spears have shaved her head? Should the U.S. pull its troops out of Iraq? Would you vote for a Mormon for President? Should BYU charge for parking permits? Did you buy William Hung’s CD? Incentives A means of encouraging response by offering a gift or reward for completing the survey. Can be a general drawing or a gift to each respondent The larger the sample size, the more efficient a drawing is Incentives can increase response rates by up to 50% Testimonial – iPod Nano Winner! Examples - Incentives Fill out our survey for a chance to win a date with Aaron Janmohamed! $20 Gift Certificate at iTunes Complete a survey to have your name entered for a drawing to win a 42” Plasma HDTV! Examples – Question Design? Have you never not been to Las Vegas? Is this class easy and fun and educational? Have you, or a member of your immediate family living under the same roof, ever considered or seriously contemplated buying a used vehicle that was originally owned by a member of the mafia and involved in drug trafficking and transported dead bodies in the trunk off of eBay? When are you? Examples - Instructions Please use green ink and write in ALL CAPS for