实用商务英语综合教程（级）教案.doc

Unit 1 Business Advertising Listening and speaking I. Teaching objectives Ss are expected to learn to: 1. listen for specific information about how to advertise a product; 2. listen for specific information to fill in the gaps in the conversations; 3. retell the main points heard; 4. role play and practice planning advertising. II. Teaching focus: To learn and practice how to advertise a product. III. Teaching difficulty To listen for gist and specific information VI. Teaching aids: a disc player and the disc V. Teaching length: 90 minutes IV. Teaching procedure: Step1. Greet the class and announce the tasks for the periods. Step2. Lead-in Questions (3minutes) 1. As a consumer, what kind of business advertising will attract your attention? 2. Could you please share with your classmates the most impressive advertisement to you? Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes) Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes) Step6. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step7. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes) Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes) Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about th