商务英语综合教程Unit 6 How Companies Succeed in Interntional Mrket.ppt

1. B 2. B 3. C 4. C 5. C 6. D 7. D 8. A 9. A 10.D 1. A. like 2. A. from 3. A. vertically 4. A. other 5. A. inclusive 6. A. partners 7. A. rises 8. A. dissimilar 9. A. dear 10. A. place B. as B. in B. horizontally B. else B. beneficially B. comrades B. exists B. similar B. expensive B. situation C. to C. out of C. partially C. another C. exclusive C. cooperators C. disappears C. regular C. low C. position D. of D. on D. redundantly D. by one D. conflicted D. competitors D. takes place D. irregular D. high D. environment Ⅳ. Translate the following sentences into English with the words or phrases given in the brackets. 1. 一个公司想要获得竞争优势就必须进行革新。(competitive advantage, innovation) 2. 迟早你会发现数码产品会普及全世界。(sooner or later, gain ground) 3. 外商直接投资的目的之一是为了利用投资地低廉的劳动力和土地。(take advantage of) 4. 巴西生产的休闲皮鞋可与意大利同类产品相媲美。 (be comparable to) 5. 两个公司在每个方面都互不相同。(differ from, in every aspect) Exercises 1. A company must achieve competitive advantage through acts of innovation. 2. Sooner or later, you will find that digital products have gained ground all over the world. 3. One of the purposes of FDI is to take advantage of the inexpensive labor and land of the place of investment. 4. Brazilian casual leather footwear is comparable to Italian ones. 5. The two companies differ from each other in every aspect. Exercises Key V. Translate the following sentences in the text into Chinese. Information plays a large role in the process of innovation and improvement – information that either is not available to competitors or that they do not seek. 2. Sometimes early-mover advantages such as customer relationships, scale economies in existing technologies, or the loyalty of distribution channels are enough to permit a stagnant company to retain its entrenched position for years or even decades. 3. Ultimately, the only way to sustain a competitive advantage is to upgrade it – to move to more sophisticated types. This is precisely what Japanese auto-makers have done.