商务英语阅读下册uit 10.pptx

Unit Ten ;了解知识产权的基本概念 了解知识产权的简单发展过程 了解知识产权所包含的几种形式 了解知识产权的各种形式具体内容及其对经济发展的影响;knowledge economy economic growth economic rights patents/copyrights/trademarks/trade secrets economic benefits/economic advantage foreign direct investment ;Text Fast Reading I Fast Reading II ;Pre-reading questions 1.Have you heard of Intellectual Property Right before? 2.What do you think belongs to Intellectual Property Right? Name one or two. 3.Do you think it is necessary to protect Intellectual Property Rights? Why?; With the swift and violent development of the knowledge economy, the countries all over the world are aware of the tremendous influence of the intellectual property rights to their economic development. The information and original expressions of creative individuals is known as intellectual property (IP). The earliest use of the term “intellectual property” was in October, 1845, in a patent case, Justice Charls L. Woodbury wrote, “only in this way can we protect intellectual property, the labors of the mind, production and interests as much a man’s own…as the wheat he cultivates, or the flocks he rears.” The term’s widespread popularity is a much more modern phenomenon. It was very uncommon until the 1967 establishment of the World Intellectual Property Organization, which actively promote the term. Still it was rarely used without scare quotes until 1980. ; The key forms of intellectual property are patents, copyrights, trademarks, and trade secrets. Because intellectual property shares many of the characteristics of real and personal property, associated rights permit intellectual property to be treated as an asset that can be bought, sold, licensed, or even given away at no cost. Countries in the world such as the United States, Japan, and the Netherlands protect inventions; literary and artistic works; and symbols, images, names, and designs used in commerce, all of this are in the range of intellectual property rights. They know saf