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A Survey on Beauty Care Products Consumption of College Students Since the reform and opening, we stepped into the abnormal flourishing commodity economy society, which brings about a profound change to our life. In this hype that I possess and consume is what I am society, college students， as the spirit of the age，are influenced by malignant desire for consumption .Since college student is the future of country and national hope, their consumption directly determines their study manner and the personality development, therefore, putting forward the corresponding education guide strategy