我国企业对外并购中文化整合地建议措施.docVIP

我国企业对外并购中文化整合的建议措施 指导老师：冯静颖 学号：20071131246 姓名：刘伯瑜 内容提要 在企业的发展过程中，壮大和扩充是企业永恒的话题，而并购作为一种经济行为，也是企业壮大实力拓宽经营范围的重要手段。随着我国经济水平的不断提高，近年来我国企业在跨国并购中也频频亮相，然而在我国企业正如火如荼出海的同时，各种失败的案例也不断涌现出来，让我国企业对此是又爱又怕。如何在对外并购中达到预期的商业价值，已经成为学者们热心探讨的话题。本文从我国企业对外并购中文化整合的现状和存在的问题入手，通过文献分析和案例研究，分析我国企业对外并购中文化整合的价值，并试着提出我国企业对外并购中文化整合的一些建议措施。 [关键词] 企业文化 跨国并购 文化整合 Abstract In the enterprise development process, growth and expansion is the eternal subject, and mergers and acquisitions as an economic act, but also business scope of our strength an important means to expand business.?With the continuous improvement of our economy, enterprises in China in recent years has frequently appeared in cross-border mergers and acquisitions, but our business is in full swing in the sea at the same time, various failure cases are constantly coming up, so this is another love of enterprise and?afraid.?How to achieve the desired in foreign mergers and acquisitions in the commercial value, have become enthusiastic scholars of the topic.?This article from the merger of foreign enterprises in the current situation of cultural integration and the problems start, through literature analysis and case studies, analysis of the companys external value of cultural integration in M ?? A and try to make Chinas enterprises in the cultural integration of foreign acquisitions of some proposed measures?. Key words: Corporate Culture Transnational mergers and acquisitions Cultural Integration 目录 一、引言 …………………………………………………………………… 1 二、企业文化和文化整合的基本内涵 …………………………………… 2 （一）企业文化的基本内涵 …………………………………………… 2 （二）企业文化整合的基本内涵 ……………………………………… 3 （三）企业文化整合的动因 …………………………………………… 3 三、我国企业对外并购中存在的问题 …………………………………… 4 （一）对目标企业的文化了解不足 …………………………………… 4 （二）忽视文化整合 …………………………………………………… 4 （三）并购目的不清晰和决策理性不足 ……………………………… 5 （四）强烈的文化冲突 ………………………………………………… 5 四、文化整合不力的影响 ………………………………………………… 7 （一）员工工作积极性下降 …………………………………………… 7 （二）核心员工离职 …………………………………………………… 8 五、跨国并购中文化整合的模式和选择 ………………………………… 9 （