中美跨文化商务交流的对比分析contrastive analysis on intercultural business communication.docVIP

Contrastive Analysis on Intercultural Business Communication between China and America 中美跨文化商务交流的对比分析 Abstract This thesis studies the factors which influence Intercultural Business Communication between China and America from the aspects of past Orientation vs. future Orientation, individualism vs. collectivism, large power distance vs. small power distance, strong uncertainty avoidance vs. weak uncertainty avoidance, high context cultures vs. low context cultures and monochromic time culture vs. polychromic time culture. The understanding of Communication culturally will make effective communication. In this paper, it will make a contractive analysis on intercultural business communication between China and America. Although these six areas can only reflect the tip of the iceberg concerning the differences in cross-cultural business communication, the paper hopes to make people fully aware of the importance of these differences by continually discussing their impacts on business negotiation, business etiquette and some other. Key Words: intercultural business communication; contrastive analysis; cultural difference 摘要 本文将从六个方面对中美跨文化商务交际的影响因素作对比分析，包括过去取向和未来取向、个人主义和集体主义、大权距和小权距、对不确定强回避性和弱回避性、高语境和低语境文化模式以及多元时间模式和单一时间模式。理解文化交流的差异将使沟通更加有效。在这篇文章中,将对比分析中国和美国之间的跨文化商务交际。虽然这六个方面不能反映跨文化商务交际的全部差异，但作者希望通过讨论这六个方面的差异对商务谈判、商务礼仪等所造成的影响来使得人们充分认识到这种差异的重要性。 关键词：跨文化商务交际；对比分析；文化差异 1. Introduction There exist so many differences among countries in cultures, way of thinking, value, and world views that makes cross-cultural business communication becomes complicated and difficult which may results in embarrass and failure. China and America are both big countries in the world. They are playing an important role on the political and economic stage of the world. The communication between the people from the two countries is to the world peace and the healthy development of international economy. The understanding of body language culturally will make effective communication. Through stud